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  Creative Sounds UK | Music PR & Artist Management for Independent Artists
  • Creative Sounds UK | Music PR & Artist Management for Independent Artists
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Success Stories

Music PR, Artist Management & Live Events Results
​

At Creative Sounds UK, we don’t just promote music — we build momentum behind artists through PR campaigns, artist development, and live performance opportunities.

Below are real examples of how we’ve helped artists gain exposure, secure press coverage, grow audiences, and develop live careers.


🎤 FEATURED CASE STUDIES
​
Melina Blanco (Indie/Pop) 🔥 Emerging Artist PR Breakthrough Campaign for EP 'It's Happening Again'
​

Objective: Increase exposure for an Melina as an independent artist and secure first-tier media attention.

What we did:
• Targeted UK music blog outreach campaign
• Radio pitching to independent and regional stations
• Press release strategy aligned with release schedule
• Coordinated digital promotion support

Results:
• Multiple online music blog features secured
• Radio airplay achieved across independent stations
• Increased streaming engagement during campaign window
• First wave of external press coverage generated
​
Impact:
This campaign established early-stage industry credibility and created momentum for continued growth.


Since 2024, Creative Sounds UK has managed 22-year-old indie singer-songwriter Melina Blanco from Buenos Aires, Argentina. She performs with her all-female band and has built a strong live presence across major UK stages and festivals.
​Key Achievements
Melina has performed at 2000 Trees Festival, headlined Notting Hill Arts Club, and supported Amelia Coburn (The Grace) and Courtney Hadwin (The Waiting Room). Her EP 'It’s Happening Again' includes singles Sofa, Siren Song, and Counting. Counting received BBC Radio 6 Music, Radio X, and BBC Radio London support, alongside press coverage from Wordplay and ASBO Magazine, and followed a sold-out headline show at Shepherd’s Bush. She has also built a strong digital presence with 9,000+ followers and 2.3M TikTok likes.

Strategy
Creative Sounds UK has overseen recording, production, and artistic development of Melina’s EP, while securing live opportunities, media exposure, and ongoing studio development for upcoming releases and her debut album.
​

Sweet Thieves​  (Alternative Folk/Pop) 🎟 Live Event Performance & Artist Development

Objective: Provide live performance opportunities and develop stage presence for emerging acts.

What we did:
• Artist booking and live performance coordination
• Event curation and promotion
• Venue collaboration and scheduling
• Performance support and development guidance

Results:
• Successful live performances delivered at UK events
• Audience engagement built through live exposure
• Artists gained real-world performance experience
• Strengthened fan connection through live shows

Impact:
Enabled artists to transition from studio-focused work into active live performance careers.
Since October 2025, we have been managing Sweet Thieves, a dynamic duo of multi-instrumentalists and recent school graduates who are quickly making their mark on the music scene. Lifelong music lovers and next-generation creators, they bring tremendous raw talent and magnetic harmonies to every performance. Their sound blends soulful vocals with contemporary flair, reimagining beloved songs while crafting their own captivating originals.

Their latest covers on TikTok, have so far reached over 2 million views, including:
“Blackbird” – 1.2M views / 221.5K likes “Scarborough Fair / Canticle” – 1.4M views / 170K likes, demonstrating their growing digital presence and the excitement surrounding their music.

Alongside their original work, Sweet Thieves maintain a weekly cover series, putting their unique spin on classic tracks while continuing to develop their songwriting and recording portfolio. Their live performances have already made waves:

•Debut Headline Show: The Green Note, Camden – Sold out in one week (27th November 2025), praised by GEM magazine: https://read-gem.com/2025/12/19/live-review-sweet-thieves/
•Single Release Show: Next Door Records – Sold out in 8 days (15th January 2026).
​

The Poached (Alternative Rock) 🎧 Radio & Press Exposure Campaign for 

Objective: Secure consistent press and radio exposure for an independent release.

What we did:
• Structured PR distribution campaign
• Targeted pitching to UK music press and online publications
• Radio plugging across niche and independent stations
• Release timing strategy for maximum visibility

Results:
• Multiple press features across music blogs and platforms
• Radio rotation achieved on independent stations
• Increased audience reach across release period
• Strengthened artist profile within genre space

Impact:
Helped position the artist within relevant UK music media and expand audience awareness.

​Since 2025 Creative Sounds UK have managed The Poached from Cardiff, Wales, The Poached have been carving their place in the local rock scene with a sound that’s uniquely theirs.
​Their music explores themes of identity, defiance, and connection — always rooted in real emotion and personal truth.  Following early buzz on BBC Wales and packed-out shows in Cardiff, the band has gone on to play well-attended gigs across the UK, drawing in an ever-growing community of fans. With Graveyard, the band continues to push boundaries and prove why they’re one of the most exciting new voices in UK rock. Led by the commanding vocals of Dara Towoba, The Poached build their sound around intricate guitar and bass lines, underscored by Wesley Kwok’s razor-sharp drumming. Together with Aiden Hover, Joe Thirwell, and Fin Crawford, the group crafts songs that are both emotionally charged and irresistibly dynamic produced by the enigmatic Producer of Welsh bands Steffan Pringle (Himalyas, Estrons, Adwaith, Chroma).

Recent Airplays for their singles 'Void' and 'Graveyard' have included:
BBC Radio Wales W/ Adam Walton | Gorgeous FM | Prospect Radio | Big Indie Giant (South Africa) | RKC (France) | KOR Radio | 6 Towns Radio | Radio Wigwam | Bumblebee Radio | Pop Radio UK | SUSY Radio | Belter Radio | The Sound Lab (Future Hits playlist) | KUCR 88.3 FM (USA) | 104.8 FM Radio Leyland (USA)| Amazing Radio | Shoreditch Radio | Xpressradio Cardiff W/Giles Cosgrove (live performance in Radio studio)

Magazine Features
Louder than War – Featured as single of the month (With ‘Void’)
Richer Unsigned – Featured as Artist of the week (4th August)
ASBO Magazine - Featured Review of 'Graveyard' 23rd October 
​

OUR APPROACH TO RESULTS
We focus on three core pillars:

PR & Media Exposure
Helping artists gain visibility through press, blogs, and radio support.

Live Performance Growth
Creating opportunities for artists to perform and build real audiences.

Artist Development
Supporting long-term career structure, not just one-off promotion.

​​WHAT THESE RESULTS MEAN
Our success is measured by:
• Increased artist visibility
• Press and media coverage
• Radio support and airplay
• Live performance opportunities
• Audience and engagement growth

We work best with emerging and developing artists who are ready to build momentum and take their next step in the industry.

📩 WANT TO WORK WITH US?
If you’re an artist looking to grow your presence through PR, live events, or structured career support, you can apply below.

 Apply for consideration / Submit your music / Contact us 

Alumni:

Adeline Um​  (Indie/electro/pop) 📈 Multi-Service Artist Development Support

​Objective: To establish Adeline Um as an internationally recognised independent pop artist across the indie-pop, EDM and Deep House markets while expanding streaming reach, editorial support and sync opportunities.

What we did:
Creative Sounds UK managed Adeline Um between 2021 and 2023, delivering international playlist pitching, radio promotion, editorial outreach and sync strategy across multiple campaigns. Releases were distributed through labels including Lowly Palace, LoudKult and Tribal Trap. 
Campaigns focused on Spotify editorial support, TikTok audience growth, tastemaker press outreach and live showcase opportunities in both the UK and US markets.

Results:
• Increased visibility across multiple channels
• Press and live opportunities secured
• Stronger release performance compared to previous cycles
• Improved overall artist positioning

Impact:  Created a more structured and sustainable growth pathway for the artist.
Key Achievements
Adeline has amassed 2M+ SoundCloud plays and released music through leading labels including Lowly Palace, LoudKult, and Magic Music.
Her single “Distancing” received radio support from BBC Radio Scotland, BBC Orkney Kirkwall, BBC Radio nan Gàidheal Glasgow, and Amazing Radio. The track also reached #22 on TIDAL’s Rising: Pop playlist and was added to Ballad Heart.
The final single from her EP, “Simple to do”, was featured on RTÉ Radio 1 (Lillian Smith Show) and Amazing Radio, while also gaining 1M+ plays on TikTok. The track was additionally slated for inclusion in the TV series Hollyoaks.
Another single, “A little overwhelmed”, reached #4 on the iTunes Easy Listening editorial playlist.
EP Success & Media SupportAdeline’s EP, “How you’ll know”, received support from BBC Introducing, with singles securing placements on major Spotify editorial playlists including:
  • New Music Friday
  • New Pop Revolution
  • Summer House
  • Stepping Out
Additional support came from:
  • Rolling Stone India
  • BBC Radio Scotland
  • Amazing Radio
  • TIDAL – Rising: Pop
Her music also achieved placement across 14,000+ playlists worldwide.
Live PerformancesAdeline has performed at major venues including:
  • Fenway Park
  • TD Garden
  • The Grammy Museum (Los Angeles)
  • Sold-out UK headline shows including The Hug and Pint (Glasgow)
Spotify PerformanceOn Spotify, Adeline maintained an average of 203.4K monthly listeners and surpassed 2 million total streams.
She was featured on editorial playlists including:
  • New Music Friday (Turkey & India)
  • Stepping Out
  • New Pop Revolution
  • Summer House
Algorithmic Playlist Performance
  • Discover Weekly — 55,000 streams
  • Release Radar — 49,000 streams
  • Spotify Radio — 204,000 streams
  • Your Daily Mix — 27,000 streams
Playlist FeaturesHer music appeared in 14,000+ playlists, including:
  • Future House Cloud – Car Music (1.6M followers)
  • TropicalFrnds – Chill Playlist (85K followers)
  • DEEP UNIVERSE – Best of Deep House (478K followers)
  • Modern Wave – Rise Up (256K followers)

Mossfellow (Samuel Fox)  (Indie/Folk)
From November 2024 to November 2025, Ade managed indie-folk artist, overseeing a pivotal development period that led to the 2025 release of the EP Quotidian, distributed by Mahogany Songs.
​Key Achievements
The project gained strong momentum across radio and press, including support from James Threlfall on BBC Introducing West, multiple plays from John Kennedy on Radio X’s X-Posure, and a feature in Wordplay Magazine.  Quotidian positioned Mossfellow within a contemporary indie-folk space alongside artists such as Ben Howard, Nick Mulvey, and The Tallest Man on Earth, exploring themes of modern masculinity, introspection, and symbolic storytelling. The focus track “Over Here” highlighted emotional vulnerability and male archetypes, supported by striking visual imagery and showcasing his layered vocals, harmonies, and lap-steel guitar. Entirely self-produced and self-mixed, it marked a key step in his creative independence.

The EP rollout included singles “How Long Does This Last” (Feb 2025) and “Down and Out” (Apr 2025), culminating in the full release on 23 May 2025. The campaign continued to build visibility through BBC Introducing West and Radio X support.  Alongside Mossfellow, Samuel Fox is a Bristol-based multi-instrumentalist and session musician with experience across jazz, R&B, hip hop, indie folk, and pop. He has performed at BBC Maida Vale and SXSW, toured internationally, and remains active in Bristol’s music scene, collaborating with artists including Brook Tate, Lemfreck, t l k, Slowe, Tamasene, Supalung, Family Business, Komposa, Luke RV, and Suntou Susso.

Strategy
​
The strategy focused on establishing a distinctive artistic identity built on emotional honesty, strong songwriting, and visual symbolism, supported by radio play, press coverage, and live performance activity to grow Mossfellow’s presence in the UK indie-folk scene.
Central to this was positioning Mossfellow as a modern indie-folk storyteller exploring themes of vulnerability and modern masculinity. Quotidian served as a breakthrough statement of self-produced credibility, reinforcing his artistic identity.
Strong BBC Introducing and Radio X support helped drive UK traction, while coverage such as Wordplay Magazine expanded press visibility. The focus track “Over Here” was amplified through visual storytelling and symbolic artwork, reinforcing the project’s narrative depth.
Sonically, Mossfellow was aligned with audiences of Ben Howard and Nick Mulvey, while continued involvement in Bristol’s music scene maintained grassroots credibility. His established international touring experience (including SXSW and UK/EU/US circuits) further supported long-term growth and live expansion.


​​Mica Sefia (R&B/Neo Soul/Jazz)
We’re proud to reflect on the development of all our alumni artists and the role we’ve played in supporting their early growth. One such artist Mica, a Liverpool-born, London-based contemporary soul artist whose trajectory across 2024–25 saw her emerge as one of the UK’s most compelling live performers, blending neo-soul, alt-rock, and atmospheric influences with a powerful full-band identity.
Key Achievements
During this period, she achieved significant live momentum, most notably supporting Corinne Bailey Rae for two sold-out shows at The Wardrobe in Leeds, before joining her as a backing vocalist on her European tour and later on her Korean tour. She also performed a main stage set at Ealing Jazz Festival, reinforcing her growing festival presence.  Her own live career expanded through sold-out headline shows at venues including The Wardrobe and The Hi-Fi, alongside festival appearances at Live at Leeds, Tramlines, We Out Here, and Harrogate International Festival, supported by consistent grassroots performances across Leeds, London, and Nottingham. We supported key releases and media activity. This included her BBC Music Introducing live session with Christian Carlisle, where she premiered “Walking Wonder” (later featured on a Come Play With Me Records vinyl compilation), and the rollout of her single “Sweet”, which received BBC Introducing Track of the Week (Leeds & Sheffield) plus support from BBC Radio London (Gary Crowley) and BBC RTE Radio Ireland (Lilian Smith).

Strategy
​
The strategy focused on strengthening Mica's positioning as a standout contemporary soul and alt-R&B artist in the UK and international markets.  A key priority was scaling her live career, building on clear audience demand demonstrated through consistent sell-out performances. A secondary focus was progressing toward agent representation to unlock larger touring infrastructure and more prominent support slots, supported by her versatility as both a full-band and stripped-back performer.  Artistically, Mica was positioned as a powerful contemporary soul voice defined by emotional intensity, rhythmic strength, and genre fluidity across neo-soul, alt-rock, and funk—reinforced through BBC Introducing support, festival visibility, and growing press recognition.
Overall, the strategy aimed to transition Mica from a fast-rising grassroots live artist into a nationally and internationally recognised touring act with long-term industry alignment and sustainable growth.



​Millie Mountain (Neo Soul/Jazz/hip hop)
From 2021–2024, Creative Sounds UK managed neo-soul/jazz artist Millie Mountain (Brixton), developing her across live performance, recording, and fashion/media crossover work.  Our objective was to position Millie within the neo-soul, jazz and alternative R&B markets through artist development, collaborations, editorial support and live performance opportunities.
What We Did
Creative Sounds UK developed Millie through a cross-disciplinary campaign combining collaborations, playlist strategy, press outreach, radio promotion and live showcase opportunities.
Campaigns focused on expanding visibility across music, fashion and culture platforms while strengthening credibility within the neo-soul and jazz communities.


Results and Impact
Millie’s collaborations with The Mouse Outfit and Gemini Candid generated nearly 260,000 Spotify streams, while a drum and bass remix by Creatures gained traction across Manchester club audiences.
Tracks including How We Like and The Bubble with Mr Harry helped build a growing audience within the neo-soul and jazz scene. She supported The Mouse Outfit at a sold-out show at The Hootananny and headlined Carlton Club in Manchester.   
Her 2023 album featured collaborators associated with Mahalia, Arlo Parks, Little Simz and Emeli Sandé, receiving support from BBC Introducing London, BBC Radio 1 Future Soul, Jazz FM and Spotify’s New Music Friday playlist. Additional coverage included Vogue Italia, Wonderland, Wordplay, The Selektion and Abstract Stylist, alongside features connected to London Fashion Week campaigns.

She performed a sold-out Jazz Café London show supporting Sy Smith, collaborated with The Mouse Outfit and Gemini Candid (260K Spotify streams)

Strategy
Creative Sounds UK led album development, secured high-level collaborations, and positioned Millie across music, fashion, and editorial platforms to expand her audience reach.
​

KIN​  (Indie/Dream Pop)

What We Did
Creative Sounds UK managed KIN from 2020 to 2023, leading targeted streaming campaigns, tastemaker press outreach, radio promotion and international live development strategies.  We focused on positioning the band within the alternative pop market through festival appearances, editorial placements, international showcases and youth-focused social growth initiatives.
Results and Impact
KIN achieved 400K+ Spotify streams, 1.2M+ social followers, BBC Introducing and Amazing Radio support, their single 'Wander & Lost,' surpassed 66,000 streams and their catalogue generated more than 300,000 combined streams.  The band performed at Tramlines Festival. They completed UK tours including sold-out shows at The Exeter Cavern and The Grace, and performed in Chicago,  MTV and Roobi.Live. Press coverage includes Rolling Stone, Vogue, ELLE, Earmilk, and Refinery29, and CLOUT.

Burning Juniper​  (Indie/Pop)
From 2021–2023, Creative Sounds UK managed indie rock band Burning Juniper (South East London), developing their live identity and recording output.
Key Achievements
The band performed sold out shows at Camden Rocks, The Water Rats, The Cavendish Arms, and The Grace, with BBC Radio London (Jess Iszatt) and Radio X (John Kennedy) airplay. Their debut EP featured singles recorded with Josh Tyrrell (Lana Del Rey, Mark Ronson, Tony Visconti credits).

Strategy
Creative Sounds UK focused on live development, recording partnerships, and national radio exposure to establish their presence in the UK indie scene.
​

Latenight Honeymoon (Indie/Pop)

Objective
To introduce Latenight Honeymoon into the UK indie market through grassroots discovery campaigns, tastemaker press coverage and live touring support.
What We Did
Creative Sounds UK supported the release campaigns for the band’s debut AA singles Live Your Life Without Me and Lost On You, combining playlist pitching, independent radio promotion, blog outreach and touring support.
The strategy also included fan engagement campaigns through crowdfunding and physical vinyl releases to strengthen audience connection and independent momentum.

Results & Impact
Early support came from Clash Magazine and Lenny Kravitz, helping establish initial industry visibility. Subsequent campaigns contributed towards tour opportunities with Anteros and Bang Bang Romeo.
Their single For Heaven’s Sake received support from independent blogs, Spotify playlists and stations including Louder Than War, This Feeling, Radio Alty and Radio Derby.
Creative Sounds UK also helped launch a successful crowdfunding campaign supporting a limited double AA vinyl release.
​
Bethany Ferrie  (Americana/pop)
From 2019–2024, Creative Sounds UK managed singer-songwriter Bethany Ferrie, supporting her across live, radio, and songwriting development.
Key Achievements
She performed at King Tut’s Wah Wah Hut, Edinburgh Fringe Festival, and was a finalist for BBC Radio Scotland Singer/Songwriter Award and appeared on TRNSMT Queen Tut’s Stage. She achieved BBC Introducing Scotland support and over 1M TikTok streams, alongside multiple Spotify playlists.

Strategy
Creative Sounds UK supported live bookings, industry exposure, and Music Venue Trust engagement to develop her career across performance and songwriting.
​

Salvation Jayne​  (Alternative Rock)
From 2019–2021, Creative Sounds UK managed alternative rock band Salvation Jayne, guiding their recording and live strategy.
Key Achievements
The band received BBC Introducing, Kerrang Radio, and Amazing Radio support, sold out The Quarterhouse and The Old Blue Last, and toured internationally. They recorded a live session with Sylvia Massy and opened for The Subways.

Strategy
Creative Sounds UK focused on radio campaigns, international touring, live session development, and strategic label and management positioning.
​

Al Moses  (Indie/Rock)
Key Achievements
During the time representing Al Moses 2018-19, Creative Sounds UK supported a pivotal stage in the band’s early development, helping strengthen their live profile, release impact, and recognition across the Welsh and wider UK alternative scene. A major milestone came with a sold-out hometown headline show at Clwb Ifor Bach (300 cap), alongside winning Best Breakout Band at the Cardiff Music Awards 2019, where they were nominated alongside Boy Azooga, Buzzard Buzzard Buzzard, and Estrons. Their live momentum continued with support slots for Pretty Vicious at Camden Assembly and a UK mini-tour with This Feeling, including a standout performance at the Isle of Wight. On release, the single “Taxidermy” gained strong industry traction, named This Feeling Track of the Week on Radio X, playlisted on Spotify’s Hot New Bands, and recognised as This Feeling Band of the Week, significantly expanding the band’s reach.

Strategy
The strategy focused on accelerating early-stage momentum through live growth, regional festival exposure, and tastemaker radio support. Key emphasis was placed on building national visibility from a strong Welsh grassroots base, leveraging headline sell-out shows, curated live opportunities, and strategic release campaigns to position the band within the UK indie circuit.
​

The RPMs​ (Indie/Pop/electro)
From 2017–2019, Creative Sounds UK supported The RPMs in artistic development and international expansion.
Key Achievements
From 2017 to 2019, Creative Sounds UK played a key role in shaping the artistic direction and long-term development of The RPMs, overseeing the production and rollout of their second EP Agents of Change, released in June 2017 via Xtra Mile Recordings.  The release marked a major step forward in the band’s evolution and was supported by extensive touring, including support slots with We Are Scientists. Under Ade’s direction, the band also expanded their sound, incorporating keyboards and lead guitar, and collaborated with producer Gethin Pearson (Mallory Knox, Charli XCX, JAWS), leading to the creation of Your Ghost and a broader development of their sonic identity.

Following the EP release, Agents of Change received strong national radio support across BBC platforms and Radio X. Lead single “Oh My God” was played by Huw Stephens, Steve Lamacq, Chris Hawkins, and Tom Robinson across BBC Radio 1, BBC 6 Music, BBC Introducing South, and Radio X. The track “Things I Forgot To Do” was featured on Huw Stephens’ Best of BBC Introducing playlist, the Radio X Evening Playlist, and John Kennedy Recommends.

The band continued to build momentum through 2017 and 2018 with significant live and media milestones. They were named one of Huw Stephens’ Alternative Tips for 2018 and received BBC Radio 6 Music X-Posure support, including a studio session and headline performance at John Kennedy’s Remedy Club.  Ade also led the band’s radio campaign throughout 2018, securing premieres, playlisting, and support across BBC Radio 1 (Introducing Hot List), BBC 6 Music, Radio X (X-Posure and Shock of the New), BBC Introducing South, Amazing Radio, Soundlab Radio, and SiriusXM.

Their growing profile was reinforced by press coverage from Dork, Clash, Louder Than War, Born Music, and Popped Music, alongside digital visibility through Spotify’s Hot New Bands playlist and the official SXSW playlist, where they remained featured for 13 weeks. The band were also selected as one of 30 acts from over 2,000 applicants for the Pirate Prodigy competition.  A major milestone came in March 2018 when Ade supported the band’s international breakthrough at SXSW in Austin, Texas, coordinating logistics and accompanying them for their official showcase performances with both SXSW and the Xtra Mile / AGI stage. This exposure helped generate U.S. industry interest and directly contributed to the early development of their debut album.

Strategy
The strategy focused on developing The RPMs’ artistic identity, expanding their sonic range, and building sustained momentum across UK and international markets.  Key priorities included strengthening production partnerships, evolving their sound through collaboration and instrumentation expansion, and securing alignment across major BBC platforms and Radio X to build long-term broadcast support.  A major pillar of the strategy was leveraging key live and industry opportunities—particularly SXSW—as a gateway to international exposure, while maintaining strong UK festival, radio, and press momentum.  Overall, the approach combined artistic development with structured radio campaigning and strategic international positioning, ensuring The RPMs built both credibility and long-term growth potential across multiple markets.



Glass Peaks  (Indie/Alternative)
Key Achievements
From 2018-19 Creative Sounds UK played a central role in developing Glass Peaks’ early career, strengthening their live trajectory and national profile within the UK indie/alternative rock landscape.
The band supported acts including No Hot Ashes, SPINN, and Youth Club, alongside a sold-out headline show at Camden Assembly. They also secured a major festival appearance at Penn Fest, sharing stages with Happy Mondays and Peter Hook and The Light.
Their single “Misery” received strong tastemaker support, premiered by BBC Radio 1’s Abbie McCarthy (BBC Introducing Kent), who tipped them as a breakthrough act. Following this, the band signed to These Bloody Thieves Records.
The track also received airplay across BBC Radio 6 Music (Tom Robinson, Steve Lamacq), Radio X, and Absolute Radio, while earlier release “I’m Okay” entered the Spotify Indie List for four consecutive weeks and the Spotify Viral UK Top 50 Indie Chart.

Strategy
The focus was on scaling live visibility, securing tastemaker radio support, and converting early streaming traction into label and industry opportunities. Emphasis was placed on positioning the band within national radio ecosystems and high-profile festival circuits while building long-term label readiness.
​


BERRIES (Alternative Rock)
From 2017–2019, Creative Sounds UK managed indie rock band BERRIES, developing their live and media presence.
Key Achievements
Creative Sounds UK supported BERRIES through a key growth period, helping establish them as one of the most exciting UK guitar bands of their generation.  The band achieved two sold-out London headline shows and secured festival bookings including Dot to Dot, The Alternative Escape, Liverpool Sound City, Hanwell Hootie, The British Sound Project, and The Smithdown Festival, performing alongside acts such as Franz Ferdinand and The Cribs.

Their single “Wild Vow” premiered via Louder Than War, with strong radio support from BBC Introducing London, BBC 6 Music (Tom Robinson), Radio X (John Kennedy), Amazing Radio, and Jim Gellatly.  The band received continued editorial and tastemaker support from outlets including Gigslutz, It’s All Indie, Punktastic, Lock Magazine, and The Revue, alongside consistent BBC Introducing championing. “Faults” was also premiered by John Kennedy ahead of their Camden Assembly sold-out headline show.

Strategy
The strategy focused on building a strong live foundation, securing national radio traction, and positioning the band within the new wave of UK alternative guitar acts. Key emphasis was placed on aligning press, radio, and festival opportunities to accelerate early career momentum and audience growth.



False Advertising (Indie/Pop)

Key Achievements
From 2016-17 Creative Sounds UK supported False Advertising during a key developmental period focused on live expansion and international opportunity building.  A major achievement was supporting their successful application to SXSW 2017, expanding their international profile. The band also gained strong UK festival exposure, including Dot to Dot, Kendal Calling, and Sound City, alongside consistent support from BBC 6 Music, Radio X, and BBC Introducing. The rollout of “Sigh” strengthened their national radio and PR presence, contributing to their growing reputation within the UK alternative rock scene.

Strategy
The strategy centred on expanding international reach, strengthening UK festival positioning, and building consistent national radio support. Focus was placed on aligning release campaigns with broadcast opportunities and developing long-term touring and export potential.

​

Broken Witt Rebels​ (Americana/Rock)
From 2015–2016, Creative Sounds UK managed Broken Witt Rebels during their UK breakthrough.
Objective
To increase national industry visibility for Broken Witt Rebels through radio support, touring, playlisting and label engagement during a major growth period for the band.

What We Did

Creative Sounds UK supported Broken Witt Rebels between 2015 and 2016 through live showcases, radio campaigns, viral media opportunities and direct outreach to labels and industry A&R teams.
Campaigns focused on increasing momentum through touring, festival appearances, national radio support and strategic media exposure.

Results & Impact

The single Shake Me Down generated more than 94,000 SoundCloud plays following support from BBC Introducing, while Low became a Track of the Week on Radio X and Guns was A-listed on Planet Rock and Radio XS.
The band sold out headline shows including Jazz Café, secured interest from major labels including Sony Music, Warner Music Group and Universal Music Group, and gained representation through X-Ray Touring.
Their Guns video surpassed 449,000 YouTube views after being featured on YouTube’s front page. Broken Witt Rebels later performed at the televised Unsigned Music Awards on Channel 4, where they won Best Rock Band.

Received Kerrang TV support, and performed at Download, Bloodstock and Hellfest in Germany.

Southern Companion (Americana/Country)
Creative Sounds UK co-managed Southern Companion, a British Country Music Award-winning band.
Key Achievements
Their album 1000 Days of Rain won Best Album and Horizon Act (2015 BCMA Awards).

Strategy
Creative Sounds UK supported touring, recording positioning, and industry networking across the country/Americana scene.

Laura Oakes​ (Americana/Country)
From 2015–2016, Creative Sounds UK managed country artist Laura Oakes.
Key Achievements
She featured on BBC Radio 2 (Bob Harris), performed at C2C Festival (O2 Arena), and was named Female Vocalist of the Year (UK CMA Awards). She toured with The Shires, Ward Thomas, and Andrew Combs.
Strategy
Creative Sounds UK focused on radio positioning, major festival bookings, and national touring development.
​


States of Panic​ (Alternative Rock)
From 2012–2014, Creative Sounds UK managed rock band States of Panic.
Key Achievements
They won Marshall Ultimate Band Competition, performed at Download and Bloodstock, and released No World Order (BBC and Kerrang supported). They toured internationally including Finland.

Strategy
Creative Sounds UK developed competition strategy, international touring, and recording/production campaigns.
​


Verden Allen / Soft Ground​ (Classic Rock)
In 2012, Creative Sounds UK managed Verden Allen (Mott the Hoople) and Soft Ground.
Key Achievements
They completed BBC Radio 2 sessions with Bob Harris, performed UK festivals, and received coverage in Mojo and Classic Rock.

Strategy
Creative Sounds UK focused on legacy artist relaunch, live touring coordination, and national media positioning.

Our work goes further than charts and coverage. We have coordinated academic collaborations between institutions like Berklee College of Music and The BRIT School, and created industry-led pathways for emerging creatives, through mentorship, hands-on experience, and real professional exposure.  We champion emerging talent, build inclusive creative communities, and forge connections that last.
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