Build Your 12-Week Release Strategy in One Practical Day
A practical masterclass for independent artists and managers who want a clearer, more professional way to plan, organise and improve a music release.
Built from more than 20 years of music-industry experience, including over 14 years managing artist release campaigns, the masterclass turns real campaign practice into a framework you can use again and again.
In one 6.5-hour masterclass you build the strategy and management framework for the 12 weeks surrounding your release.
One release. Five clear stages.
The website, Participant Workbook, masterclass and Release Command Centre now follow one consistent structure so you always know where you are in the campaign.
PLAN
Define your goals, audience, positioning, release date, timeline and priorities.
CREATE
Develop your artist story, content and the essential materials needed for the campaign.
PROMOTE
Build awareness through audiences, PR, radio, playlists and professional outreach.
LAUNCH
Coordinate the critical final period, release-day activity, deadlines and responsibilities.
OPTIMISE
Continue effective promotion, analyse performance and strengthen the next campaign.
Learn the strategy and build your own campaign as you go
Purpose, audience, positioning, goals, release timing and campaign priorities.
Your release foundations and 12-week campaign roadmap.
Artist brand, messaging, content strategy and professional presentation.
Content plan, biography, EPK, press materials and core creative assets.
How to approach PR, radio, playlists, audiences and industry relationships with purpose.
Your outreach priorities, contact plan and promotional activity.
How to coordinate the critical period around release day without creating last-minute panic.
Your focused 20-day execution plan with owners and deadlines.
How to interpret campaign performance and decide what deserves more attention.
Your campaign review and practical improvements for the next release.
Workbook for the strategy. Command Centre for the management.
The Participant Workbook is the core learning and planning resource. It helps you define your release, audience, campaign, content, promotion and review.
The Creative Sounds Release Command Centre™ is the practical operating module. It turns those decisions into tasks, owners, deadlines, assets, outreach, budgets and measurable priorities.
A working release system - not just a day of notes
Your 12-Week Release Strategy
A personalised campaign roadmap built around your release date, goals and audience.
Your 20-Day Launch Plan
A focused daily execution plan for the most important period around release.
Your Release Command Centre
A reusable campaign-management system for organising, monitoring and reviewing future releases.
Every tool has a clear purpose
Campaign goals, milestones and timeline.
Progress, priorities and deadlines.
Professional campaign presentation.
Content and approved campaign materials.
Practical outreach support.
Contacts, submissions, follow-ups and outcomes.
Daily campaign actions.
Audience engagement and launch coordination.
Spend, performance and meaningful KPIs.
What to repeat, stop and improve.
For independent artists - and the people helping them move forward
Independent Artists
Build a professional framework you can return to for every future release.
Artist Managers
Keep campaigns organised, responsibilities visible and review conversations focused.
Music & Education Organisations
Give developing artists a practical system for learning professional release planning.
Reserve your place
One full day of facilitated training, practical campaign-building, workbook activities and reusable professional resources.
Valid student or partner identification required.
Full masterclass access while early-bird places remain.
Register NowFull masterclass, Participant Workbook and campaign resources.
Practical experience from across artist development, marketing and media
Ade
More than 20 years across artist management, music marketing, A&R, PR, publishing, live events and education, including over 14 years managing artist release campaigns.
Josey
A First-Class Music Business graduate and NatWest Start-up Award recipient, bringing a contemporary focus on digital marketing, release campaigns, artist promotion, PR and live events.
One day. Five stages. One campaign you can manage.
PLAN > CREATE > PROMOTE > LAUNCH > OPTIMISE
